The plugin also lets you use a HubSpot form or chat widget to automatically capture contacts in your CRM, all without leaving WordPress. HubSpot has a WordPress plugin that gives you the ability to send email campaigns directly from WordPress. In this sense, HubSpot is more of a CRM that offers email marketing and automation, rather than vice versa.Īnd if your website is built on WordPress, then you get an extra advantage to using HubSpot as your email marketing tool. “Half the money I spend on advertising is wasted the trouble is I don’t know which half.” – John Wanamakerīy using HubSpot as the backbone of your marketing and sales, you can more easily attribute revenue back to the marketing campaign, newsletter, or blog post that influenced each sale. While some argue that trying to do everything is HubSpot’s downfall, it does enable them to do one thing exceptionally well Reporting.

HubSpot is world-class in offering businesses an all-in-one sales and marketing platform that includes a CRM, landing pages, email marketing, marketing automation, chat, forms, and everything in between. Read on to find out what our survey and testing revealed about each tool’s strengths and weaknesses across nine areas cost, deliverability, integrations, ease-of-use, reporting, security, features, CRM, and support. EmailOctopus – a good option for developers.ConvertKit – a good option for bloggers.MailerLite – a good option for personal projects.Autopilot – a good option for advanced marketing automation.Omnisend – another good option for e-commerce businesses.

Drip – a good option for e-commerce businesses.

Sendinblue – a good option for transactional email.

HubSpot – a good option for B2B service companies.

ActiveCampaign – best overall email marketing software.

Here’s our verdict of the 10 Best Email Marketing Tools for 2022: To identify the best email marketing software for different businesses we surveyed 1,782 marketers ranging from small business owners to Fortune 500 CMOs, who were in the process of changing email marketing software to understand which tool they’re moving from and to – and why.

It should be simple, but with an overwhelming 450+ email marketing tools to choose from – and with every email marketing company’s website saying the same thing, it’s anything but simple. You want to grow your business – and need email marketing software that’s easy to use, affordable, and will nurture and convert potential customers.

Email marketing software comparison